This brand was basically made for all the tea lovers. Tea is a basic need of indian in India. And me being the owner of the brand personally love drinking tea (chai) at least twice a day. And doing research and observation for my brand campaign while drinking tea gave a strike to my mind and thought that this is the best thing ever on which I could do my brand campign. And after that i started my research on this and came up with this tea brand named ISHAK